Financial Services Net developed the UK’s largest portfolio of generic name financial services sites targeted at the online financial services high street. Generic domain names such as mortgages.co.uk and creditcards.co.uk through to pensions.co.uk span the full range of consumer financial services. The top 20 sites generated 2.2m unique visitors and 6.2m page views, in the 12 months to July 2009, although only a few of these sites have had concerted development. The company owns 70 such generic financial services domain names.