Alibaba, Guess pilot FashionAI concept store

Alibaba is piloting its first "FashionAI" concept store at the Hong Kong Polytechnic University. The pop-up store was open for only 3 days and only stocked clothing from US fashion brand Guess.

The store had smart mirrors that amongst other things could show product information, make personalised mix-and-match suggestions, show where the items were located in the shop and allowed customers to add items to a virtual shopping cart.

Guess wants to roll out this technology to all their stores, focusing primarily on China and Hong Kong. They are hoping to use the FashionAI technology to not only improve the in-store customer experience, but also to inform major business decisions such as product selection, inventory management and assessing product displays.

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