AmazonFresh Partners With Allrecipes To Launch New Shopping Integration

Shoppable recipes have become a key marketing strategy for AmazonFresh. In addition to its Allrecipes partnerships, last month Amazon partnered with Fexy Media, owner of Serious Eats and other food culture and recipe sites, to add buying and delivery through Prime Now. Then just this morning, recipe site EatLove, which develops weekly meal plans and recipes around consumer preferences and dietary restrictions, announced that it has inked a similar deal with AmazonFresh.

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