Barclays and Paypal to join forces on accounts tie-up as battle for customers hots up

In a unique move Barclays has revealed a new deal with Paypal. This partnership will allow customers to link their accounts with the two firms.

This move is in response to the challenge traditional banks are facing from new fintech companies, which are more agile and able to respond to changing customer requirements. It will also help Barclays to improve its digital offering, with the possibility for further digital collaboration at a later stage.

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