With Blue Apron In Free Fall, This Newly Public Company Aims To Beat The Harsh Economics Of Meal-Kits

While Blue Apron went public at a value of $1.89B in June 2017, the company’s stock price has consistently declined over the past several months. Although HelloFresh has seen recent growth in its US division and may not suffer the same fate as Blue Apron, the company will still have to contend with a low-margin, hyper-competitive food delivery market that is marked by low-retention and high logistical costs. To read more, click here.