Eurazeo invests in honey-based haircare brand Gisou

Two months after having invested in home and personal care brand What Matters, French investment firm Eurozeo is acquiring a minority stake in Gisou, the haircare brand launched in 2015 by Negin Mirsalehi and her business partner Maurits Stibbe.

This acquisition of an undisclosed amount will keep its two founders as majority shareholders and takes place two years after the Vaulter7 fund (which specializes in cosmetics, wellness and lifestyle start-ups) invested in the company.

Gisou, founded by Dutch influencer of Iranian origin, Negin Mirsalehi, and her business partner Maurits Stibbe, offers a dozen haircare products infused or formulated from honey. A market positioning that is by no means coincidental since Mirsalehi's mother is a hairdresser and her father is a beekeeper.

In addition to being sold on its website, the brand is also available in department stores and beauty retailers including Sephora, Galeries Lafayette, Selfridges, Douglas and Mecca.

"Eurazeo will support Gisou in its international multi-channel growth and product range diversification, leveraging its operational expertise in brands. Its investment will be used to enhance Gisou's digital and e-commerce capabilities, strengthen the brand and its community, and build the organization, specifically in North America," said the Eurazeo fund in a statement.

In 2020, Gisou's sales were valued at around 10 million euros, a figure that could multiply tenfold by the end of 2023 due to its product range's expansion. The brand has recently introduced a skin oil and a lip oil to its product portfolio.