Farfetch acquires Chinese social media tech firm

Farfetch, the online fashion platform, has acquired CuriosityChina, a Chinese tech firm, to boost its presence in China and in particular within the luxury apparel market.

The two companies will combine their social and marketing expertise with technological capabilities to offer brands different services. For example helping them launch an app or design their own brand website, operate a WeChat account and integrate everything with Farfetch.

These acquisition will also help Farfetch to compete with Yoox Net-a-Porter, which designs and manages online flagship stores for brands including Valentino.

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