‘FitBit for cars’ Lightfoot nabs £3.2m in new funding

Lightfoot, the creator of car technology that rewards better drivers, has raised £3.2m from BGF.

Lightfoot’s in-car technology rewards good drivers by allowing them to monetise their smooth driving with prizes, discounts and rewards.

The company, which was launched in 2013 by entrepreneur Mark Roberts, claims to have more than 20,000 drivers using its tech.

The funding will be used to drive growth in Lightfoot’s fleet business, for expansion into the consumer market and to increase its workforce.

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