Foresight makes growth capital investment into PowerLinks

Foresight, a leading independent infrastructure and private equity investment manager, has invested $6.1m of growth capital into PowerLinks, a software platform which automates the buying and selling of personally relevant and user-friendly “native” advertising.

The capital injection is intended to accelerate PowerLinks’ expansion in the US, with planned additions across the sales, client services and technology teams. The company will also partner with global customers to roll out support in dozens of new markets, having recently expanded in Amsterdam and Berlin.

As part of Foresight’s investment, PowerLinks has boosted its management team with the appointment of Alex Rahaman as Chairman and Mickey Christodoulides as Finance Director.

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