Harrods Expands Its E-Commerce Options In Effort To Lure More Chinese Shoppers

Harrods, London’s famous luxury department store, is planning the biggest revamp in its 180-year history as part of a £200 million investment which is aimed partly at attracting more Hong Kong and Chinese customers, managing director Michael Ward told the South China Morning Post on Thursday.

The three-year capital plan includes ploughing more money into its e-commerce offering to ensure the store remains popular for customers from around the world, especially from affluent Asian destinations, led by Hong Kong and China, said Ward.

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