Holiday Shopping Data Shows The Mobile Shift Is Accelerating

Consumers are more comfortable than ever buying on their mobile gadgets this holiday season. 

Early indications in the first days of the season show that mobile devices are not only being used for product search and review, they are increasingly replacing desktops as the device where consumers click for purchase.

On Monday morning Adobe said early data for Cyber Monday activity showed mobile driving nearly 40% of online sales.

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