How in-car tech will give new meaning to 'mobile commerce'

Marketers are starting to focus on the opportunities for in-car commerce as sales in the US of connected vehicles are forecast to grow to 12.7 million a year - or 76% of new cars - by 2024.

Some of the world's biggest automakers, such as General Motors, Ford, Toyota and Volkswagen, have developed connected-car systems that have varying capabilities, from on-demand music streaming to automatic payments at petrol stations.

The next development could be a digital dashboard that allows drivers to purchase goods, thereby making better use of being stuck in traffic or on long commutes. This could be linked into popular brands, from Starbucks to McDonalds. 

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