How Much Traction Do You Really Need to Raise a Seed or Series A Round?

The landscape for early-stage investing looks entirely different today than it did just a few years ago.

Today, Series A investors are now looking for more and more traction before leading large Series A rounds. Institutional seed investors have followed suit — increasingly investing only in companies with some demonstrable success in the market. And because institutional seed investors are funding slightly more mature companies, a new pre-seed category has emerged to fund companies one step earlier.

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