The Hut Group acquires hotel group to support beauty portfolio with experiences

The Hut Group, a fashion and beauty e-commerce business,  has dived deeper into the hospitality sector by acquiring the Eclectic Hotel Group, which comprises two prestigious luxury boutique hotels in Manchester.

The Hut Group said the deal demonstrates its innovative approach to engaging with consumers in both the online and offline environment. The two four-star hotels, King Street Townhouse and Great John Street Hotel, will form part of the firm’s marketing infrastructure, and help deliver enhanced consumer experiences, influencer and brand-led events as well as content creation.

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