Londoners more cautious about digital shopping than rest of world

According to a study conducted by Ericsson people living in London are currently more reluctant to use digital shopping assistants than their global counterparts.

For example when making larger purchases, such as cars and furniture, only 27% of Londoners would use a digital shopping assistant compared to 39% in worldwide.

This figure was also lower for restocking products, 37% as opposed to 46%, and taking fashion advice, 32% to 47%.

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