Luxury game-changer: Harrods chooses Farfetch as its e-tail partner

Farfetch and Harrods, two of the biggest companies in luxury retail - the former online and the latter in bricks-and-mortar, are teaming up as Farfetch will be the department store’s global commerce platform provider.

This follows a series of successful announcements for Farfetch including partnering with Burberry, acquiring Browns, CuriosityChina and Stadium Goods, as well as its earlier absorption of Condé Nast’s Style.com e-tail operation.

Harrods will use Farfetch Black & White Solutions for e-commerce management as well as support for operations, technical and international logistics. This will allow Harrods to offer an online experience to match that of their customers visiting the store.

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