MarTech startup Ometria lands £4.5m Series A

Ometria has raised a £4.5m ($6m) Series A led by US-based investment firm Summit Action. Ometria claims to combine customer insight with its retail-focused marketing automation platform, allowing each user to send bespoke marketing messages to its customers. The AI-powered platform has raised £8.3m ($11m) to date and claims to serve a wide range of clients including Feelunique, LoveCrafts, Wonderbly and Graze.com. To read more on this click here.