Michael Kors is first to test AR ads in Facebook news feed

Michael Kors, the luxury fashion brand, is the first advertiser to test out Facebook's AR ads in the news feed. The fact the new AR ads lie within Facebook's news feed shows the way the social media platform is expanding its advertising capabilities to try and bring more brands and marketers on board. 

Users click the ads' "tap to try it on" button to superimpose a pair of Michael Kors sunglasses on their face to see how they look. If they like what they see they can make a purchase directly in the app.

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