Piglet: Women-led online homeware startup from West Sussex, raises £6M for growth in UK, EU and US

Of late, people are increasingly investing both time and money into more thoughtfully curating their home environments. The COVID-19 pandemic-imposed lockdowns have further accelerated this trend. At the same time, the rise of social media has turned private spaces public, thereby making people consider utilities as fashion purchases. Eventually, consumers are gravitating towards brands that offer stylish, sustainable, and comfortable home products.

Piglet is a British direct-to-consumer homeware brand behind a range of high-quality and low-maintenance linen products and other soft home goods. Recently, the company raised $8.5 million (nearly £6 million) in a round led by Active Partners, a London-based consumer-focused investment firm.

The fresh funds are Piglet’s first outside capital. They will be used to internationally scale the business, expand the brand’s product offering, and build the team of Piglet in the UK, Europe and North America. In addition, the Piglet team aims to nearly double its size by 2022, with the company hiring in the UK, US, Germany, and France.

Besides this, Stuart Grant, co-founder and chairman of leading British apparel brand Mint Velvet with extensive experience and expertise in the apparel, lifestyle and homeware sectors, will join Piglet as Chairperson.

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