Sigma Sports sells minority stake to Primary Capital

Online and physical bicycle retail giant Sigma Sports has sold a minority stake in its business to UK-based private equity group Primary Capital.

The latest in a string of bike industry equity deals, the investment group buys into Ian Whittingham and Jason Turner’s near 30-year old business, which has built a particularly strong online retail presence, but is also looked upon as having one of the country’s best showrooms.

As an aside to its large Hampton Wick showroom, Sigma doubled down on physical retail by opening a 4,000 square foot Oakham branch last year. A further collection point in Esher is available for click and collect services. Such has been the Sigma Sports’ growth trajectory in recent years the firm has featured in the Sunday Times International Track 200 list of the fastest growing companies in the UK.

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