Snapchat builds visual product search with links to Amazon

Snapchat, the image-sharing app which has just under 200m users, is working to transform smartphone cameras into a shopping tool on Amazon’s e-commerce site via a visual product search feature. The Android version of Snapchat’s has an unreleased “visual search” feature that would let users identify an object, song or barcode by sending data to Amazon, Shazam (the music identification service) or other tech partners.

This new feature will expand Snapchat's user experience, to allow them to interact with the world around them, instead of focusing on posting time-limited selfies and pictures. It will also increase Snapchat's potential revenue streams.

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