Snoop Dogg-endorsed fintech Klarna issues shares in £82m fundraising round

Klarna, an online Swedish payments firm, has issued shares in a bid to increase funds from existing investors. It is intending to raise 1bn Swedish krona, equivalent to £82m. Klarna will also launch a larger external fundraising round later in the year.

The fintech company received an investment of $2.5bn in January from rapper Snoop Dogg and this was accompanied by a marketing campaign in which he rebrands himself as Smoooth Dogg. This has helped to increase the presence of the Swedish company.

Klarna acquired a Swedish banking license last year and this, alongside the new funds, will help it to expand into several new countries in 2019.

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