Stitch Fix launches in the UK

Stitch Fix, an online service combining algorithms and personal stylists to provide curated wardrobes, has made its UK debut.

The company is attempting to grab a share of the lucrative UK fashion ecommerce market and will compete with local businesses such as Thread, Intelistyle and the personal shopping services of powerhouses like Net-A-Porter and Amazon.

In the US, Stitch Fix has grown quickly since the first shipment in 2011. The company has over 3 million users and went public last year, and announced a 26% increase in revenue to $1.2b in the year ended 28 July 2018.

The platform has hired UK stylists and buyers to ensure it has the right brands and products for the launch. The UK version will source from brands including Sweaty Betty, Joules, Rag & Bone, Oasis, Warehouse, Whistles and French Connection - all popular brands amongst UK consumers.

To read more, click here.