Top advice to help your tech business succeed

Some advice from Ritam Gandhi, director and founder of Studio Graphene, to help tech entrepreneurs safeguard the longevity of their businesses.

Keep focused on a specific audience

Startups can be tempted once they are developing their tech to start considering all the different kinds of people it could serve, but it is essential to focus on the original core group they wanted to target. This will allow them to create a strong foundation of support. Once they have created this then they can start building on this success and consider their future roadmap.

No entrepreneur is an island

One of the best things that has come from the recent boom in startup companies across the UK is that it has created an incredible network for newly evolving startups to tap into. In order for this to happen the new startups need to be able to acknowledge where their strengths lie and what their weak spots are. It may be they have the technical know-how but do not know how to market their brand or they have an amazing idea but don't know how to technically bring it to life. There are many ways to tap into the experience that is available, whether that is by attending talks, hiring new talent, working with agencies or using the wide source of information online.

Even the best laid plans…

However prepared a startup may feel, they must also be ready for failure. It is no easy task creating new technology and launching it to market and so even though a company is organised and done its due diligence something could always happen. The best way is to embrace this, to try to resist failure could have worse effects then something going wrong and quickly learning from it and improving the product or business model. The best preparation is to allow enough time and budget to be able to tackle any hurdles that might pop up. 

In conclusion

What these three pieces of advice illustrate is that so much of making a success of a business comes down to an entrepreneur’s mindset. They must have the ability to remain focused on very specific goals without getting carried away; the modesty to seek help when it is required; and be adaptable enough to take failures – big or small – in their stride.

If an entrepreneur launches a tech startup with these things in mind their business will undoubtedly improve its chances of not just surviving, but thriving.

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