Watch Out, Sephora and Ulta: Amazon Is Coming for Higher-End Beauty Shoppers

According to a new report by One Click Retail, a marketing and analysis firm, high-end beauty sales at Amazon are on the rise.

As well as this Amazon are planning to open an Indie Beauty Shop in the US in June. For brands to qualify to be sold in store they will need to be at least 50% independently owned and not be sold at Ulta, Target or Walmart.

Although Amazon still face issues from counterfeit products, fake reviews and the fact customers can not test the product before purchase.

To read more, click here.