Why Shoppers Ditch Traditional Stores For Online In Their Twenties

But some recent surveys show that young people actually prefer an in-store shopping experience. In the 2017 Future of Retail report, communications company WalkerSands found that younger people actually prefer to shop in-store, seeking out discounts, personalised service, product demonstrations, and food and drink. By contrast, less than half (46%) of 26-to-45-year-olds want to shop in stores.

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