YNAP Gears Up For Cyber Weekend As Self-Gifting And Hard Luxury Are Expected To Drive Sales

Yoox Net-A-Porter Group (YNAP) is gearing up for the peak pre-Christmas online shopping spree, Cyber Weekend, and says it expects self-gifting of hard luxury items such as fine jewellery, watches and party wear to be a key sales driver.

The online luxury group expects orders to peak at around one every two seconds during Cyber Weekend and is ramping up capacity at it eight distribution centres to cope with demand while each of its businesses has special events and content to drive sales.

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