News
Amazon and Google’s feud continues today, as Google is pulling its YouTube app – again – from Amazon’s Alexa-powered Echo Show device. This will be followed by the app’s removal from Fire TV in the near future.
As you may recall, Google wasn’t too happy with the way Amazon had initially implemented YouTube on the Echo Show. It looked different and was lacking a lot of features YouTube users expect. That led to Google pulling access to YouTube for Echo Show device owners earlier this fall.
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Adobe Insights has revealed the final sales tally for Cyber Monday came to a whopping $6.59bn, making it the largest online sales day in history in the US.
Cyber Monday sales mark a 16.8% increase on last year, with overall web traffic to retail sites increasing by 11.9%. Black Friday also saw a rise in year-on-year sales, generating $5.03bn compared to $4.3bn in 2016.
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While accidents have happened, one of the most appealing things about autonomous vehicles is their capacity to make our roads a safer place. Now, insurance companies are starting to offer financial incentives to promote adoption.
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Great expectations attended digital journalism outfits. Firms such as BuzzFeed and Mashable were the hip kids destined to conquer the internet with their younger, advertiser-friendly audience, smart manipulation of social media and affinity for technology.
But a brutal winter is setting in. BuzzFeed will probably miss its revenue target, of $350m this year, by 15-20%, and is to lay off 100 of its 1,700 staff. Vice is also expected to fall short of its revenue target, of $800m. Mashable, a once-trendy site valued in 2016 at $250m, in November agreed to be sold for $50m to Ziff Davis, a print-turned-digital publisher.
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Celebrity endorsements aren't the best way for brands to reach millennials, according to new research by Roth Capital Partners reported by eMarketer. An overwhelming majority at 78% either don't like celebrity endorsements or are at best indifferent.
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Artificial intelligence has already affected the marketing industry in significant ways, but marketers themselves will tell you that what we’ve seen so far is just the beginning.
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Today’s entrepreneurs have designed mobile-first adaptive technologies that more acutely meet our needs (e.g. brain training apps like Peak are used on the daily commute). These platforms are able respond to the speed of learning of an individual, and use AI to adjust the communication of information to match student need.
The latest technology uses adaptive learning techniques (similar to a GMAT test which changes its next question depending upon your answer to the previous). Babbel’s Vocabulary Trainer is a great example of this; words correctly answered come up less frequently in future revisions, and vice versa. This customised approach leads to better outcomes for students of all abilities.
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Facebook opened its new London office on Monday with the promise of a further 800 jobs in the capital next year, underlining its commitment to Britain once it leaves the European Union.
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If you think you run a fashion business, you’re wrong. A technology business with a fashion focus? Sure. Anything else and you may as well wave the white flag, because the rules of the rag trade are changing. You’re either leading that change, or you’re a sitting duck ready to be picked off by a sharp-shooting tech juggernaut.
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In “The State of Influencer Marketing 2018,” a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it is an effective strategy.
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