un:hurd, a London-based AI powered digital platform secures £250K to help independent music artists and record labels

Independent artists struggle to breakthrough in an industry dominated by major record labels. However, Un:hurd, a London-based digital platform, is set to change this. 

The company will level the playing field, giving independent artists the level of music and marketing promotion that major labels provide their artists.

Recently, a former Universal Music senior analyst has secured £250,000 of investment to launch un:hurd for independent artists and record labels to help them break into the industry and grow.

After generating 25 million Spotify streams for independent artists in just one year, un:hurd says the new app will help more artists and labels find where their fans are, who they interact with, and which playlists they should be pitching to.

The company’s algorithms take an artists’ data and then turn it into targeted and practical marketing tips to create impactful campaigns across the social media and streaming landscape.

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