Startups That Seek To 'Disrupt' Get More Funding Than Those That Seek To 'Build'

Since its HBR debut in 1995, the concept of disruptive innovation—the process by which a smaller company with limited resources is able to launch a product or service that displaces established competitors—has been extensively incorporated into startup vernacular. Entrepreneurs often use a version of the phrase when launching products, raising funds, unveiling strategies, hiring teams, and engaging partners.

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