Inside Adform's 'Hyphbot' Ad Fraud Takedown

Last week, the exposure of allegedly one of the biggest bot networks ever to be discoveredunderlined the looming threat that ad fraud poses to the digital media sector.

Adform, the adtech outfit behind the revelation, claims the bot network – dubbed “Hyphbot” – was so sophisticated that it compromised up to 500,000 machines, and generated up to a 1.5 billion fake ad requests a day.

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