The Best Digital Marketing Stats We've Seen This Week

Adobe Insights has revealed the final sales tally for Cyber Monday came to a whopping $6.59bn, making it the largest online sales day in history in the US.

Cyber Monday sales mark a 16.8% increase on last year, with overall web traffic to retail sites increasing by 11.9%. Black Friday also saw a rise in year-on-year sales, generating $5.03bn compared to $4.3bn in 2016.

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