A Flower Giant Has Reportedly Acquired BloomThat, An On-Demand Flower Startup

BloomThat, an on-demand flower startup, has sold itself to flower giant FTD, Axios reports. FTD, which offers same-day delivery flowers for a variety of occasions, reportedly paid a small amount of money for the startup.

Prior to this reported acquisition, BloomThat had raised $7.5 million from investors like Rothenberg Ventures, Forerunner Ventures, Sherpa Capital and others, with the most recent round in April 2015.

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