How Yoox’s mobile app is driving more than 50 percent of sales

For the first time, mobile sales accounted for more than 50 percent of the group’s total sales, which reached $2.6 billion in 2017, a year-over-year increase of 17 percent. It was Yoox, in particular, that gained mobile ground: While the company doesn’t break out individual retailer sales, it reported that 96 percent of Cyber Monday sales on Yoox were made via mobile.

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