Why data about things is worth more than things themselves

There is potentially bad news for traditional thing-producers as we see a massive value-shift from thing-value to data and service value. What’s interesting about data is it can be abstracted, manipulated, analysed and enhanced in a way that things can’t. And the results of all that activity can ultimately tell the first thing or a bigger group of things what to do to produce a desired outcome.

It is good news for all the innovative big data, AI, VR and sensor companies out there that are identifying innovative new ways to interpret data streams and collapse historical business models. Industries are going to be atomised and rebuilt as digital-first outcome-centric services.

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