Outdoor Voices releases AR app and running collection

Outdoor Voices, an activewear company that launched as an online-only shop before expanding to bricks-and-mortar, has released an AR app called OV Trail Shop. The app is designed to get customers out onto the trail, where they can shop for its activewear items in the environment where they would wear them. The concept of AR being used outside contrasts with current retailers use of AR solely within their stores. It is this digital creativity that could help them stand out from competitors such as Lululemon.

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