Mastercard to shake up shopping with new Smart Mirror with payment function

Mastercard has created the UK’s first Smart Mirror with payment function, which it will begin rolling out later this year; a move it says will shake up shopping as we know it.

The mirror recognises products as they enter the fitting room, creating a virtual shopping basket and a multi-sensory shopping experience. It allows shoppers to change the lighting and language, view/request size and colour variations, seek out further recommended items, request garments to be brought directly to the fitting room and finally, pay seamlessly and instantly by tapping the mirror with a card, payment device or through the app.

A number of US retailers including Levi’s currently use the Smart Mirror, which was demonstrated at the recent Money 20/20 Europe summit, and and it will be rolling out to UK changing rooms soon.

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