27% of apparel sales are now online

Online apparel sales accounted for 27.4% of overall US apparel sales last year, up from 23.5% in 2016 and 20.7% in 2015, according to the most recent Internet Retailer Online Apparel Report published last week.

American Eagle, Abercrombie & Fitch and other apparel brands are investing in digital sales. Gap and Target have even introduced subscription models for children.

Fashion retailers dominated Internet Retailer’s 2018 Top 1000 list with 266 (more than any other category) making the list. That doesn’t include mass-merchant giants like Amazon (number one on that list) and Walmart (number three).

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