Snapchat expands commerce to influencers, partners with Kylie Jenner

Snapchat debuted a native commerce feature that allows influencers to earn money from products that are sold through their posts. As part of the product's launch reality TV star Kylie Jenner partnered with Snapchat and posted a video promoting her Kyshadow makeup.

Snapchat have focused on facilitating the shopping process for its users, with the e-commerce transactions being powered by Shopify. In order to purchase products users can swipe up on the post and this takes them through to an online checkout. They can also save their credit card details and shipping information on the platform.

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