Tommy Hilfiger unveils chip-embedded clothing line

Tommy Hilfiger, the luxury retail band, has developed a new line of clothing that is embedded with smart Bluetooth chips that link to an app and game created by the brand, which allows wearers to earn rewards points as they visit different locations, in a concept not too dissimilar to Pokemon Go.

The retailers sees the launch of the XPLORE app and line of clothing as a chance to create more brand ambassadors, via its own customers, and grow the brand's marketing power. 

To read more, click here.