Guess US stores add Alipay's mobile wallet to reach Chinese tourists

In a bid to increase their appeal to Chinese customers Guess stores in the US are partnering with digital payment platform Alipay. This will allow Chinese travellers to use the Alipay Mobile Wallet app when making purchases. They will also be able to use the app to locate stores and be notified of any promotions.

This partnership with facilitate the shopping experience for customers by overcoming issues such as language and payment barriers.

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