Levi Strauss appoints an artificial intelligence officer

Levi Strauss & Co., the American clothing company famed for its denim jeans, has appointed Katia Walsh as its senior vice president and chief strategy and artificial intelligence officer. 

The creation of the role marks the shift of companies to focusing on the AI side of tech, as major developments are happening within the fashion and retail industries. Recent developments including improving customer service, offering product personalization as well as changing the way shoppers pay.

In the last few years companies have been expanding their executive team with roles that focus primarily on digital and data initiatives, however Walsh's position may by the first to specifically highlight AI. 

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