Weezy just got a surprise new rival – Jiffy bites £2.6M for ultrafast grocery delivery in London

Due to the ongoing pandemic, hyperlocal online grocery sales have exploded globally, and the UK is no behind this surging trend. After, Weezy, Dija, Bother and many others, another one has joined the bandwagon, ready to deliver groceries to shopper’s doorsteps in 15 minutes, without minimum orders or substitutions.

Dubbed as Jiffy, the UK-based startup has also raised £2.6 million ($3.6m) in an initial seed-funding round this week. Led by venture capital fund LVL1 Group, the first investment round for the startup was also attended by AddVenture, TA Ventures, Vladimir Kholiaznikov, also angel investors including Oskar Hartmann, Alexander Nevinskiy and Dominique Locher.

What’s unique about Jiffy?

Headed by a team with extensive experience in online and offline retail, including former managers from Sainsbury’s, Deliveroo and Revolut, Jiffy’s first dark store will open in London this month offering a total range of 2,000 SKUs.

Lev Leviev, the founder of LVL1 Group, commented: “Online express grocery delivery is a relatively new concept. It is gaining traction around the world and disrupting traditional neighbourhood convenience store shopping. Executing hyperlocal delivery requires a combination of online e-commerce and sophisticated offline retail and logistics expertise.”

The first areas Jiffy will be available in will include Westminster, Waterloo, Lambeth, Battersea, Clapham Town, Shoreditch, Bethnal Green, Hackney, Whitechapel, Stepney Green.

To read the full article click here.