The e-commerce revolution has undeniably changed consumer behaviour. Retailers now enjoy unprecedented access to their customers anywhere in the world and at any time of the day or night. They also receive levels of information and data about individuals that were unimaginable a decade ago. Consumers now receive superior levels of service, information and product selection than ever before. Thanks to improvements in delivery, payments and internet access retailer are now able to acquire and service customer from around the world reaching focused demographics previously unavailable.