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News

While most of the attention for how artificial intelligence (AI), machine learning and big data can impact companies is focused on the business to consumer (B2C) space, business to business (B2B) companies need to pay attention or they risk their future success.

Customers have the same expectations for a simple and easy buying experience whether it’s a B2C or B2B interaction. So, if you’re in the B2B space, I hope your organization is beginning to explore and plan for, if not already implemented, big data and machine learning to your operations.

 

To read more, click here.

TransferWise has raised $280m in a round led by Old Mutual Global Investors (OMGI) and IVP, a Silicon Valley Venture fund, which has also invested in Snap, Dropbox and Twitter.

The company, which reached profitability in early 2017, is looking to expand in the APAC region and has plans to launch services in India.

 

To read more on TransferWise's raise, click here.

ASOS, one of the world’s leading destinations for fashion loving 20-somethings, today introduces the ability for UK app customers to try any of its 85,000 products at home and only pay for what they want to keep. Powered by Klarna Pay Later, this new “Try Before You Buy” service is incredibly simple. To read more, click here.

While Blue Apron went public at a value of $1.89B in June 2017, the company’s stock price has consistently declined over the past several months. Although HelloFresh has seen recent growth in its US division and may not suffer the same fate as Blue Apron, the company will still have to contend with a low-margin, hyper-competitive food delivery market that is marked by low-retention and high logistical costs. To read more, click here.

Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s report. The percentage is surprisingly even across all age, gender and income breaks. To read more, click here.

Hello Soda, a Manchester, UK-based international big data and text analytics company, raised £5.5m in equity and debt funding.

NVM Private Equity (NVM) made the investment alongside an additional £1.5m venture debt facility from Clydesdale and Yorkshire Bank’s Growth Finance team. to read more, click here.

Currently operating in the UK and the Republic of Ireland, 2018 will see Bloom & Wild move further afield into the international market by launching in both France and Germany.

Bringing tech and innovation to an age-old industry, and with over 15,000 five-star reviews on Reviews.co.uk, there is no doubt mainland Europe will love Bloom & Wild just as much as us Brits.

To vote for Bloom & Wild for People's Champion at the UK Startup Awards, click here.

Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier.

In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

To read more, click here.

International money transfer business Remitly will add $115 million to its coffers through what would be the largest investment in a Seattle company in the last year. Leading the funding round is Naspers, a South African multinational media and Internet company, through its PayU subsidiary. To read more on Remitly's new raise, click here.

WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on Google and Facebook this year as the No. 1 and No. 3 destinations for its clients’ media spend. To read more, click here.